Director of Digital Marketing, NA
Designed and launched marketing programs for online and phone acquisition channels responsible for driving $15mm in incremental revenue

Created an online lead generator that captured 3,000+ incremental, organic leads/mo with no additional media cost

Reduced paid search costs by 30% while increasing application and conversion volume through Google and Bing

Director of Online Marketing
Improved user experience and sales funnel which led to a 700% increase in mobile and desktop paid search click conversions

Increased web applications 69% and sales 21% YoY during my first 12 months, while reducing acquisition costs 26%

Designed and led initiatives which lifted the mobile conversion rate while reducing the bounce rate by 47%

Marketing Director, Online Acquisition & Strategy
Increased account volumes; 162% overall, 188% in paid search, 429% in affiliates, and 85% in organic search while reducing CPA by 23%

Developed digital marketing strategy, budget, and tactical execution plan for growth across all digital channels.

Developed custom content marketing strategies that increased organic traffic and drove growth in social media channels.

Acquisition Marketer, PA & NJ Realtor
Developed a brand identity and portfolio of creative assets and content that is deployed across digital, print, and direct mail channels

Negotiated and navigated the sales process for over 70 transactions representing over $30 Million in real estate sales

Achieved and maintain a google five-star customer rating from a diverse  client base